sorano brushed gold towel warmer on blue tiled wall - Choosing the Right Towel Warmer Finish

Choosing the Right Towel Warmer Finish

Bathroom interior design is notoriously tricky, and striking the balance between the pretty and the practical can often prove to be an unenviable task. Whether you’re adding a little life to an en-suite, or giving your main bathroom a monumental makeover, choosing the right towel warmer will undoubtedly be part of the design process. 

When it comes to towel warmer selection, there are three key elements to consider: finding the perfect shape, size and finish. Whilst shape and size depend on the spatial aspects of your washroom, the finish is all about your aesthetic.

Afterall, heated towel racks don’t just bring warmth and comfort to your bathroom; they’re a statement design feature too. We’ve put together a few of our favourite heated towel rail finishes that could breathe new life into your bathroom…

Beautiful Brushed Gold

sorano brushed gold towel warmer on blue tiled wall - Choosing the Right Towel Warmer Finish

Probably the hottest trend for 2022, brushed gold hardware offers a sumptuous focal point in bathroom interior design. The metallic lustre of  Sorano in Brushed Gold delivers an elegant statement and the gentle shimmer catches the light gorgeously. This high-end finish complements warmer colour palettes exceptionally, so pair with velvety emeralds and deep navys to really set the senses alive.

Matte Black Moment

Matt Black Towel Warmer finish on patterned wall

Matte black hardware is the gift that keeps on giving. Once predicted to be a fleeting trend: strong, matte black hardware is now the defining feature of contemporary kitchen and bathrooms design. Most commonly seen in taps and small fixtures, a heated towel rail like Ortona in Matte Black is a big, bold expression of how matte black hardware can be a dominant feature of strong, modern bathroom design.

Classic Chrome Kiss

Kontour Chrome Heated Towel Rack

Sometimes, classic just works best. A bright, lustrous chrome towel warmer like Kontour Square in Chrome delivers the high-shine finish that characterises timeless bathroom design. Perfect for catching and reflecting light, chrome towel warmers are a simple way to make smaller spaces appear bigger and brighter. Chrome finishes are ideal for cooler colour palettes: think icy blues and silvery greys for the perfect marriage. 

Sumptuous Brushed Nickel

Vasto Brushed Nickel Heated Towel rail

The muted, understated cousin of chrome, brushed nickel is ideal if you’re trying to achieve a slightly more subdued metallic finish. Favoured in traditional bathroom design schemes, the deeper tones of Vasto in Brushed Nickel (pictured above) provide a stunning focal point that complements warmer colour palettes perfectly.

Wow with White

Sorano Matt White Towel Warmer

For something a little more out the box, matte white towel warmers are the daring choice for the trend-setters out there. Sorano in Matte White is a powerful modern design feature, perfect for imbuing a sense of calm and serenity whilst offering a signature, focal point in your washroom. A brighter, fearless take on modern design, a matte white towel warmer is the forward-looking choice if you’re willing to make a statement with your bathroom hardware.

Find your perfect towel warmer finish with ICO

ICO is passionate about bringing beautiful bathrooms to homes across North America. Our towel warmers, vessel sinks and accessories are stunning fixtures, designed to bring beautiful design accents to your home.

We’re proud to offer generous warranties and first-rate customer service. By working together with trusted dealers, we bring affordable luxury with contemporary and classic designs to you. If you want to learn more about towel warmers, browse our collections or find your nearest ICO dealer.

1 reply
  1. Martina Simpkins
    Martina Simpkins says:

    Bryan, this was a fascinating read! Towel warmers are offered in a variety of styles and designs. These warmers help keep towels dry, reduce laundry loads, and provide comfort to users. In addition, you can choose a warmer that is customizable to the layout and shape of your bathroom and other features such as pipes, etc.


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