5 Top tips for Selecting the Perfect Bathroom Towel Warmer

5 Top Tips for Selecting the Perfect Bathroom Towel Warmer

Is there a better feeling than sinking into a hot tub of bubbles after a long day? Well… yeah! Try wrapping yourself in a warm, fluffy towel straight from the heated rack and tell us you don’t feel pampered?

Here at ICO, we bring comfort, luxury and smart design together to develop bathroom heating solutions that are sleek, high quality and affordable. No matter the size of your space, our towel warmers bring that sanctuary-feel to your home so every day feels like a spa day.

We’ve put together our top tips to consider when selecting the perfect bathroom towel warmer for your home…

Tips for Selecting the Perfect Bathroom Towel Warmer

1. Consider your placement

The perfect placement isn’t always the first place that comes to mind – so be sure to get a real feel for your space and consider every option. If you’re working with a more spacious area, then consider height and projection: this is essentially the depth of the warmer.

Remember, towel warmers don’t always have to be at hand level so get creative and consider low-level options for intelligent heating and storage solutions.

Our favourite placement is next to the bath or shower – once you step out and grab that warm, snuggly towel right away, trust us, you’ll never look back!

2. Electric or hydronic towel warmers?

Towel warmers are either electric hardwired, electric plug-in or hydronic. This means you should always consider your power and water sources when making your selection.

The most popular choices for towel heaters are usually electric hardwired or electric plug-in models. They’re super easy to install and can transform your bathroom into a stylish and comfortable sanctuary at the flick of a switch. Electric heated towel racks are also available with convenient 7-day timers so you’ll never have to wait for your towel to heat up – they’ll be ready when you are!

If you’re opting for a hydronic model, then you’ll need to connect to your boiler system plumbing. You can install through wall or floor feed pipes, so it’s a good idea to understand what the best option is before you make your decision. 

3. Style to suit your space

Whatever your space, towel warmers promise to bring that spa-like luxury to your home. A petite wall-mounted shelf or rack is a sophisticated addition for smaller spaces: these are perfect for those snug areas and can be mounted side by side too.

Models with flat bars and panels are also clever additions to help maximise space, while still bringing that little piece of luxury to your life. The angled models are perfect for larger families – with a heated shelf on top and bars below – you can stack, fold and hang towels all on the same unit!

If you’ve got that extra bit of space, then a curved warmer will provide space for more towels and bring a little more heat.  

4. Have fun with colour and finishes

Here’s where you can really get creative!

Towel warmers aren’t just functional, they’re a statement design feature too. ICO has a wide range of striking models finished in white, chrome, brushed nickel, matte black, oil rubbed bronze, polished nickel… the list goes on.

You can match your towel warmer to your existing bathroom features, or you can play around and mix metals and finishes to bring contrast to your bathroom for added depth and character.

5. Choose ICO for Bathroom Bliss 

We’re passionate about bringing warm towels to homes all across North America. Our towel warmers are designed to enrich lives through comfort, luxury and design.

ICO is proud to offer generous warranties and first-rate customer service. We work together with trusted dealers to bring affordable luxury with contemporary and classic designs to you.

If you want to learn more about towel warmers, browse our products or find your nearest dealer.

4 replies
  1. Martina Simpkins
    Martina Simpkins says:

    Bryan, this was a fascinating read! Whether you choose an electric or hydronic towel warmer, the quantity of towels hung on the warmer must be taken into account. If you’re only going to use it for one towel, go for a smaller one that takes up less room. However, for a family bathroom, get a sizeable multi-rack warmer to accommodate more towels.


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