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5 Statement Pieces for your Bathroom Showroom

Showrooms are imaginative spaces, inspiring creative possibilities for homes of all shapes and sizes. When it comes to selecting bathroom fixtures: showrooms are the place where ideas come to life. Only in a showroom can buyers start to appreciate the various sizing, texture and finishes of bathroom pieces. 

Here at ICO, we fuse comfort, luxury and smart design into everything we create to bring beautiful bathrooms to homes across North America. We’ve curated some of our favourite pieces that promise to catch attention in your showroom this spring and put them together in this “5 Statement Pieces for your Bathroom Showroom” blog.

OUR BATHROOM SHOWROOM SHOWSTOPPERS

SORANO MATTE BLACK

Matte Black Towel Warmer - 5 Statement Pieces for your Bathroom Showroom

Sorano is guaranteed to turn heads in any showroom. The minimalist design, confident construction and bold architectural statement makes it one of the most sought-after towel warmers in our Tuzio range. 

Placement has never been easier with Sorano. This contemporary towel warmer looks incredible with bold pops of colour, effortlessly chic in a monochrome bathroom and fits just about anywhere. The generous spacing between bars can be merchandised with larger, fluffy towels, or left bare for its raw beauty to speak for itself! 

CALMA CAVALLI 

Calma Cavalli Sink - a bathroom showroom essential

This gorgeous vessel sink is guaranteed to breathe life into any showroom setting. The teardrop shape is a real eye-catcher and looks gorgeous paired with just about all bathroom styles. Whether you’re showcasing it alongside angular models, or softer rounder fixtures, the Calma Cavalli will bring a real statement, focal point to any display.

At the heart of each design is the simplicity of a product that functions as flawlessly as it looks. This showstopper always holds its own: so merchandise it alongside strong textiles and bold colours and it will still remain the talking point!

KONTOUR SQUARE ELECTRIC TOWEL WARMER

Kontour Towel Warmer is a Statement Piece for your Bathroom Showroom

The Kontour towel warmer range is the ultimate affordable choice for luxury towel warmers in North America. The collection has been crafted with the finest, most durable materials and customers will be amazed at the incredible value for money this range has to offer.

This signature square design is big, bold and characterised by crisp edges and balanced lines. Available in chrome, brushed nickel and matte black, this versatile, square electric towel warmer is a stylish feature guaranteed to grab attention in your showroom. 

VOLKANO SHOWER STOOL

Volkano Shower Stool

This Volkano Shower Stool is not only elegant: it brings comfort and practicality to bathroom design. This modern piece really balances space and can be used to style props and save on wash space around units in your showroom. 

The sleek Volkano aesthetic is durable too: it’s made to withstand use in wet areas and can hold up to 330lbs. Built with wellbeing in mind, it’s an interactive piece that will have customers trying and testing it out for comfort.

SCALA TOWEL HOLDER 

Towel Holder - Statement Pieces for your bathroom

The Scala swivelling towel holder is simple yet impactful. It’s kissed with chrome to bring a high-shine, high-quality finish to any showroom display. The soft and simple proportions complement all bathroom styles and as they’re adjustable, they can easily be positioned at the best angle to suit the space. 

Crafted from durable stainless steel and made to withstand daily use, all Scala accessories are constructed to look gorgeous and bring ease to customer’s daily routines. The bars will swing smoothly even with weightier towels: a real customer favourite for a reason. 

Need advice for customers who can’t decide what towel warmer is best for their bathroom? Follow our top tips for selecting the perfect towel warmer.

INTERESTED IN BECOMING AN ICO DEALER?

We’re passionate about bringing luxurious, affordable bathrooms to everybody. To do that, we work together with trusted dealers to deliver exceptional customer service, support and generous warranties with every ICO product that’s sold.

If you’re a bathroom showroom that’s interested in working with us, we’d love to hear from you. Fill out the below form and we’ll be in touch to see how we can team up to bring affordable, luxury bathrooms to homes across North America.

5 Top tips for Selecting the Perfect Bathroom Towel Warmer

5 Top Tips for Selecting the Perfect Bathroom Towel Warmer

Is there a better feeling than sinking into a hot tub of bubbles after a long day? Well… yeah! Try wrapping yourself in a warm, fluffy towel straight from the heated rack and tell us you don’t feel pampered?

Here at ICO, we bring comfort, luxury and smart design together to develop bathroom heating solutions that are sleek, high quality and affordable. No matter the size of your space, our towel warmers bring that sanctuary-feel to your home so every day feels like a spa day.

We’ve put together our top tips to consider when selecting the perfect bathroom towel warmer for your home…

Tips for Selecting the Perfect Bathroom Towel Warmer

1. Consider your placement

The perfect placement isn’t always the first place that comes to mind – so be sure to get a real feel for your space and consider every option. If you’re working with a more spacious area, then consider height and projection: this is essentially the depth of the warmer.

Remember, towel warmers don’t always have to be at hand level so get creative and consider low-level options for intelligent heating and storage solutions.

Our favourite placement is next to the bath or shower – once you step out and grab that warm, snuggly towel right away, trust us, you’ll never look back!

2. Electric or hydronic towel warmers?

Towel warmers are either electric hardwired, electric plug-in or hydronic. This means you should always consider your power and water sources when making your selection.

The most popular choices for towel heaters are usually electric hardwired or electric plug-in models. They’re super easy to install and can transform your bathroom into a stylish and comfortable sanctuary at the flick of a switch. Electric heated towel racks are also available with convenient 7-day timers so you’ll never have to wait for your towel to heat up – they’ll be ready when you are!

If you’re opting for a hydronic model, then you’ll need to connect to your boiler system plumbing. You can install through wall or floor feed pipes, so it’s a good idea to understand what the best option is before you make your decision. 

3. Style to suit your space

Whatever your space, towel warmers promise to bring that spa-like luxury to your home. A petite wall-mounted shelf or rack is a sophisticated addition for smaller spaces: these are perfect for those snug areas and can be mounted side by side too.

Models with flat bars and panels are also clever additions to help maximise space, while still bringing that little piece of luxury to your life. The angled models are perfect for larger families – with a heated shelf on top and bars below – you can stack, fold and hang towels all on the same unit!

If you’ve got that extra bit of space, then a curved warmer will provide space for more towels and bring a little more heat.  

4. Have fun with colour and finishes

Here’s where you can really get creative!

Towel warmers aren’t just functional, they’re a statement design feature too. ICO has a wide range of striking models finished in white, chrome, brushed nickel, matte black, oil rubbed bronze, polished nickel… the list goes on.

You can match your towel warmer to your existing bathroom features, or you can play around and mix metals and finishes to bring contrast to your bathroom for added depth and character.

5. Choose ICO for Bathroom Bliss 

We’re passionate about bringing warm towels to homes all across North America. Our towel warmers are designed to enrich lives through comfort, luxury and design.

ICO is proud to offer generous warranties and first-rate customer service. We work together with trusted dealers to bring affordable luxury with contemporary and classic designs to you.

If you want to learn more about towel warmers, browse our products or find your nearest dealer.

Display Board Overview

Kontour Introduction Video

K6035W Kontour Square Matte Black

All About Kontour

Try a Kontour towel warmer and you may never go back to living without one. With its inspiring range of modern and classic towel warmers, Kontour sets a new benchmark in performance and convenience. Our Kontour line of towel warmers are manufactured with a dry wire heating element and are meticulously crafted to a high level of quality. Each unit undergoes extensive quality control checks prior to being sent to your home.

With many styles of Kontour towel warmers to choose from, you are sure to find an option to suit your unique style preference. Options include round and square bars, free-standing, wall-mounted or shelves with many sizes of each.  All Kontour towel warmers come in a sleek and durable mirror-polished stainless-steel finish that won’t chip or peel, with brushed nickel or matte-black options available.

Some may think that a towel warmer is a luxury item that is out of reach for many household budgets, but the Kontour line changes that. With a Kontour towel warmer in your home, you can have the luxury you deserve at the price you can afford.

Kontour… Charged with Euphoria.

Kontour Now in Matte Black - Linear and Square

New Products!

You’ve heard the rumours… Linear and Square towel warmers from our Kontour brand are now available to order in Matte Black! These two affordable and timeless towel warmers just go a lot more versatile!

Download the sell sheet with product codes and prices here.

You might also have heard about our new pricing and new products from our CosyFloor electric infloor heating brand. We are excited to now offer a WiFi enabled touchscreen thermostat, available as an add on to any order.

We have also updated our pricing for the first time in 4 years!

Download the Edition 5 CosyFloor Brochure here.

We aren’t done yet… stay tuned for more new product announcements coming soon!